what to wear to your photoshoot

You’ve booked your photoshoot — yay! Now comes the big question: What do I wear?

Choosing outfits can feel overwhelming, but don’t worry — I’ve got you covered. Whether you’re doing family portraits, branding photos, or a couples session, the right clothing can make a huge difference in how your images turn out.

Here are my top tips (and some tried-and-true advice from years behind the camera) to help you look your best and feel confident in front of the lens.

1. Choose Outfits That Reflect You

The most important thing is to wear something that feels authentic. If you’re uncomfortable in your outfit, it’ll show in the photos.

Go for pieces that match your personality and style.

Think about how you want the photos to feel — cozy, elegant, creative, bold, or natural.

Avoid brand-new outfits you’ve never worn; stick to what you know you love.

2. Coordinate, Don’t Match

If you’re doing a family or couple shoot, coordinating colors looks much more natural than everyone wearing the exact same color.

Try this formula:

Pick 2–3 base colors (neutrals like cream, tan, gray, denim, olive).

Add 1 accent color for visual interest (mustard, rust, blush, navy).

Example: soft cream + olive green + warm rust tones — perfect for outdoor shoots!

3. Consider the Location & Season

Your environment matters when choosing colors and textures.

Outdoors in nature: earthy tones and flowy fabrics look amazing.

Urban or industrial: bold colors or clean neutrals pop against cityscapes.

Studio shoots: timeless classics and minimalist outfits photograph beautifully.

For seasons:

Spring: light, airy pastels.

Summer: breezy neutrals and flowy dresses.

Fall: rich, warm colors and layered textures.

Winter: deep tones, cozy knits, or elegant neutrals.

4. Avoid Distracting Patterns or Logos

Your photos should focus on you, not your clothes’ branding.

Skip large logos, loud prints, or neon colors — they can steal the spotlight.

Subtle textures (linen, lace, knit) look stunning and photograph well.

5. Don’t Forget the Details

Accessories and shoes can make or break a look!

Keep jewelry minimal and intentional.

Clean and coordinate your shoes — even if you think they won’t show!

For couples or groups, balance dressy and casual styles so everyone feels cohesive.

6. Bring Options

If you’re unsure, bring a few extra outfits! I’m always happy to help you choose what works best with the light, background, and your vibe.

Pro tip: one dressy look and one casual outfit give your gallery beautiful variety.

Final Thoughts:

The best outfit is one that helps you feel like yourself — just your most confident, camera-ready version. When you feel good, you’ll look amazing, and your photos will reflect that energy.

If you’d like personalized styling advice before your shoot, I’m happy to help! Send me photos of your outfit ideas, and we can create the perfect look together.